Live Company Group Plc – Agreement with AWC

11 February 2019

Live Company Group Plc (AIM: LVCG) is pleased to announce that the Company has entered into an agreement with AWC AG (“AWC”), one of Germany’s leading exhibition promoters, to provide three BRICKLIVE shows in Germany during the next 12 months (the “Agreement”).


AWC is a wholly owned subsidiary of Explorado Group, which offers comprehensive services for visitor attractions and family entertainment in the 360° model, focusing on international blockbuster exhibitions which have included amongst others, the Harry PotterTM and Game of ThronesTM exhibitions in Germany.


Under the Agreement, AWC will organise the following BRICKLIVE shows in Germany during the next 12 months:

·        a BRICKLIVE interactive show, to take place at Odysseum in Cologne for a period of approximately four months;

·        a BRICKLIVE – Force touring show, to take place at Explorado in Duisburg for a period of approximately five months; and

·        a BRICKLIVE – Brickosaurs touring show, to take place at Odysseum in Cologne for a period of approximately three months.


AWC will become the Group’s exclusive partner in Germany, subject to organising at least three BRICKLIVE shows per annum.  In Europe, AWC will become a non-exclusive partner of the Group in respect of its other BRICKLIVE events and corporate builds, excluding the UK and Republic of Ireland.  AWC will also work with the Group regarding its BRICKLIVE Zoo programme in Germany.


The Company and AWC will also collaborate to create and develop concepts for future BRICKLIVE shows including a BRICKLIVE Christmas Show exclusively in Germany and potentially elsewhere in Europe.


AWC shall also provide the Group with logistical support, including the provision of warehousing for the Group’s models, thereby providing the Group with greater access to central Europe.


The Agreement is for a four year term, with a break clause after the first year.  Under the Agreement, AWC will pay a licence fee to the Group for each BRICKLIVE show that it organises, with AWC receiving a commission from the Group for each BRICKLIVE Zoo show delivered in Germany together with further payments for any additional services it provides to the Group.


David Ciclitira, Executive Chairman of Live Company Group, said: “I am delighted to have AWC, a leading player in the exhibition sector, as our partner to deliver BRICKLIVE shows in Germany and potentially across Europe.  We very much look forward to developing the partnership and to develop new show concepts as we seek to continue to expand the BRICKLIVE brand.”


Andreas Waschk, Chairman of the Explorado Group and AWC, said: “AWC is very pleased to announce its partnership with LVCG, a leading player for live and entertainment events.  The concept of BRICKLIVE shows matches our aspirations to deliver high-class edutainment exhibitions through encouraging learning, building and playing.  We look forward to working with LVCG to deliver BRICKLIVE shows in Germany and potentially throughout Europe.”


This announcement contains inside information for the purposes of Article 7 of Regulation (EU) 596/2014.




Live Company Group Plc

David Ciclitira, Executive Chairman

Ruth Cunningham, Chief Operating Officer

Tel: 020 7225 2000

Stand Hanson Limited (Nominated Adviser)

Stuart Faulkner / Richard Tulloch / James Dance

Tel: 020 7409 3494

Shard Capital Partners LLP (Broker)

Damon Heath

Tel: 020 7186 9950


About the Group Companies:


Brick Live Group

Brick Live is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide.  The Company owns the rights to BRICKLIVE – an interactive experiences built around the creative ethos of the world’s most popular construction toy – LEGO®.  BRICKLIVE actively encourages all to learn, build and play, and provides an inspirational central space where like-minded fans can push the boundaries of their creativity.  Brick Live Group is not associated with the LEGO Group and is an independent producer of BRICKLIVE.


Parallel Live Group

Parallel Live owns the rights to promote BRICKLIVE in the USA.  It is responsible for running and promoting those shows through its US joint venture, Parallel Three Six Zero Inc. with its joint venture partner Live Nation Entertainment, Inc.  The first show was held at The Star in Frisco, Dallas, Texas in January 2019.


Bright Bricks

Bright Bricks Ltd was established in 2010 and has built over 1,000 models made from more than 60 million LEGO® bricks since then.  Clients include major blue chip companies such as: Rolls-Royce, Google, BT, Land Rover, Warner Brothers, LEGO, General Electric, The National Gallery, Maersk and Lufthansa.


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